Week 3 student replys Essay Example | Topics and Well Written Essays - 500 words - 1

Week 3 understudy replys - Essay Example The post gives an illuminating record of the association of Tempo Air in each phase of development, and until the house is really involved and being lived in by the property holder and his/her family. Obviously examination and testing is embraced, and that a definitive outcomes have to do with decrease of vitality charges, end of issues including dampness substance, and improvement of indoor air quality or IAQ. What seems ambiguous is the specific procedure attempted by Tempo Air throughout accomplishing its destinations. Why would that be a requirement for Tempo Air to be associated with the beginning times of the home (or building) development when the matter of indoor atmosphere control is an issue that can be tended to simply after the structure has been built? Is it not simply a question of picking the correct brand of cooling units and the correct strength rating that it could convey? The post closes with a notice of ‘segmentation’ as isolating the organization Tempo Air from less respectable firms. I accept ‘segmentation’ in that sense doesn't allude to showcase division, which recognizes client gatherings. Division ought to allude to the gatherings of customers which the organization recognizes and focuses for its products and enterprises. Neuhaus, E and Schellen, H (2006) ‘Conservatism Heating to Control Relative Humaidity and Create Museum Indoor Conditions in a Monumental Building.’ Retrieved from http://www.monumenten.bwk.tue.nl/documenten/Conservation%20Heating%20to%20Control%20Relative%20Humidity%20and%20Crea.pdf An educated inquiry is propounded by Kevin Gillin on the post depicting St. Jude Medical, a cutting edge clinical gadgets producer and merchant. The items and administrations of St. Jude are indispensable in expanding the lives of individuals, and the Affordable Health Care Act (Obamacare) may have material effect on the clinical gadgets industry (Forbes, 2013) to which St. Jude

Nurse Leader Interview Essay Example | Topics and Well Written Essays - 1250 words

Medical caretaker Leader Interview - Essay Example Being straightforward and reasonable for everybody, other than imparting data to everybody and working an open entryway approach, ought to command the character qualities of a viable pioneer. The pioneer ought to dive deep to guarantee that they have individual contact with their representatives through either eye to eye gatherings or calls to explain issues or look for recommendations. If there should be an occurrence of an issue, the pioneer urges everybody to tune in and gain from each other so as to manufacture attachment and intelligence at the work environment. A decent pioneer doesn't see one’s situation as a status yet, rather, an obligation; the pioneer additionally comprehends that doled out power implies that the buck stops with them. Therefore, they bear a definitive obligation of settling on an official conclusion. Changes in Leadership Style Because of Evolving Leadership Role From my understanding, initiative is dynamic and nursing pioneers wind up embracing new administration styles relying upon circumstances. Long haul involvement with authority and conditions opens nurture pioneers to new positions of authority that cause them to receive new styles of administration. For example, I have rolled out gigantic improvements in my initiative style over the ongoing years with a remarkable change being appropriation of facilitative and transformational authority attributes. This change has been engendered by the new requests of the clinical framework, which requires nurture pioneers to take an interest in vital dynamic and encourage development and improvement in human services arrangement. There is no uncertainty that our medicinal services framework has been confronting a few difficulties over a significant stretch. In any case, there is a moan of alleviation, as the framework is by all accounts fixing a change procedure considering the recently authorized laws in the ongoing past that look to fill in the current holes in the framework. The C ongress has been ardent to address key worries about the ever-raising expenses and variable quality that have hounded our framework for an extensively prolonged stretch of time. The Patient Protection and Affordable Care Act is one of such mind boggling jobs played by the Congress to address significant social insurance framework difficulties of the 21st century (Nordal, 2011). This law in genuine sense can't simply be viewed as a major thing in the social insurance industry †it must be esteemed for being transformative. This law, in addition to other things occurring in the medicinal services industry, both great and terrible ones, is an unmistakable sign that administration in human services isn't just about playing out a vocation, however about bringing contrast. This implies nurture administration will be about propelling, managing and coordinating groups yet additionally encouraging change and progress. The advancing job of social insurance pioneers requests that they beco me some portion of the answer for the differing difficulties the human services framework is confronting broadly and at an expert level (Nordal, 2011). At the end of the day, pioneers ought to receive facilitative and transformational initiative characteristics as the social insurance industry is experiencing a change procedure described by normalized quality and expanded access for all residents. Newcomers should be coordinated into the key destinations of the association to guarantee that they share a similar vision with the current veterans who as of now comprehend the facility’s vital bearing. Since I comprehended my new jobs of driving my group into the vision of the clinical framework, I needed to begin by pondering upgrades and advancement as it is an extraordinary prerequisite for a value-based

Literary Tourism Lawrence, Kansas

Literary Tourism Lawrence, Kansas I moved to Kansas for love five years ago. Little was I expecting Lawrence’s legendary local arts scene, which came as a complete and welcome shock. Besides the quirky annual Art Car Parade and Busker Fest, tons of cool literary events go on around town all year long. (And over half of Book Riot’s full-time staff have lived in Lawrence at one time or another, too. How could it get any more literary than that?) Here are some of my very favorite local bookish happenings. Come visit us and check ‘em out. William Burroughs House In 1981, William Burroughs’ boyfriend lured him to Lawrence, KS, to get him away from the drugs and drama of New York City life. Today you can visit his remote bungalow at 1927 Learnard Avenue (check out the photo gallery).  Burroughs spent the last 16 years of his life in Lawrence, forever putting his stamp on the local scene and bringing through visitors like Allen Ginsberg, Norman Mailer, Hunter S. Thompson, Timothy Leary, Patti Smith, and Kurt Cobain. He would have turned 100 this year, and the city celebrated with exhibits, events, and even a beer brewed in his honor by Free State Brewery. The Campbell Conference The University of Kansas has a pretty rockin’ Gunn Center for the Study of Science Fiction, and the annual Campbell Conference is its premier event. Usually held in June or July, organizers present the Campbell Award and bring in lots of professional and amateur speculative fiction authors, round table discussions, and book signings. The Gunn Center has a lecture series, too, and has been key  in bringing in sweet authors like Max Brooks and Cory Doctorow for public events. Nerd Nite Lawrence Do you have a Nerd Nite in your town? Lawrence does, and it’s bananas fun. Described as “TED talks with spirits and small bites,” anywhere from 60 100 local “nerds” gather at a bar once a month to hear three mini-lectures from smarty pants townies on the subjects they’re passionate about. While Nerd Nite Lawrence isn’t exclusively literary, it’s seen its fair share of goofy PowerPoints on Ray Bradbury, William Faulkner, Cormac McCarthy, Flannery O’Connor, Marilynne Robinson, Daniel Woodrell, Sam Shepard, Charles Portis, Diane Williams, Christopher Isherwood, Timothy Egan, and comics. And you’ll probably bump into the good folks of… PBR Book Club If you like beer with your books, PBR Book Club is the local hangout for you. This co-ed group of 20 or so gets together at a downtown bar once a month to drink cheap beer and have irreverent discussions about books like Americanah, Underworld, Ready Player One, 2666, Cloud Atlas, The Goldfinch, and 1Q84. There are beer coozies, too. (And they secretly don’t mind if you drink good beer.) Downtown Bookstore Culture Downtown Lawrence hosts a constellation of three indie bookstores, a comic shop, a public library, and a used bookstore all within three blocks of each other, right near 7th Massachusetts Streets. Not bad  for a town of 90,000.  The Raven has a cool Big Tent reading series that brings in three indie authors each month to strut their stuff, and it’s easy to lose track of time in the stacks at Astrokitty Comics and The Dusty Bookshelf, too. Signs of Life skews inspirational and Christian, and has the biggest best space for reading quietly over coffee. For children’s books, you can’t beat The Toy Store’s huge second floor collection. Or how about  a local ‘zine from the cool kids at Wonder Fair Gallery? Meanwhile, no one can wait for the fancy new Lawrence Public Library to reopen downtown this summer. Local librarians will keep bringing in awesome authors like Marilynne Robinson, Tony Horwitz, Daniel Woodrell, Candice Millard, and Maggie Stiefvater, but in a big new beautiful space with a free music recording studio, coffee shop, comfy reading nooks, gallery spaces,  and a grassy outdoor performance plaza. Best yet: no one would be surprised if you bumped into local authors Patricia Lockwood, Laura Moriarty, Mary O’Connell, Tessa Gratton, or maybe even Sara Paretsky while trekking from one downtown bookish destination to another. Langston Hughes Legacy Langston Hughes was born in 1902 and lived in Lawrence during his formative childhood years from 1903-1915. The City of Lawrence’s motto is taken from a Hughes poem â€"  â€œWe have tomorrow / Bright before us / Like a flame… “ â€"  and is on a plaque outside City Hall. Visit Watkins Museum of History in downtown Lawrence to see a small exhibit on Langston Hughes legacy in Lawrence. University of Kansas A vibrant university goes hand in hand with a vibrant literary culture. Here are a few of the most wonderful bookish things about KU: KU Hall Center for the Humanities: Meet authors like Junot Diaz, Sarah Vowell, Stephen Greenblatt, Jamaica Kincaid, Mary Oliver, Jeanette Walls, and Edwidge Danticat, all for free at the Humanities  Lecture Series! KU Libraries: Visit all of the university libraries, but specifically Watson Library, which keeps all its books INSIDE the walls. Literally. The making-out-in the-stacks fantasy doesn’t get any better than that. And the Spencer Research Library has a bunch of rad old books. KJHK Sunflower Reading Series: Listen to KUs weekly literary student radio show featuring short stories, plays, slam poetry, nonfiction, essays, science fiction, and more. SUA the Lied Center: What, you want more, you gluttonous bookworm you? Fine. Student Union Activities and the Lied Center have been known to host A-List authors like Max Brooks and David Sedaris. Lawrence Arts Center Lawrence is lucky to have a local arts center that supports not just visual arts, but also dramatic arts, music, film, literature, and beyond. LAC  hosts a monthly themed story slam à  la The Moth; they curate a Poetry off the Page series each spring thats been known to involve gorilla suits and poetry mailboxes; and theyve recently brought in literary crossovers John Waters and Marc Maron for public events. Most excitingly of all, Lawrence Arts Center just won a half million dollar grant from ArtPlace America for a new downtown arts corridor just east of Massachusetts Street.  The project will embed public art in the streetscape, emphasizing human-scale, walkability, inter-modal paths, natural elements and images and ideas of people who live and work in the neighborhood. COOL. Places To Read Want nothing more than a quiet place to read? Try South Park on a warm May day, Potter Lake  in view of the Campanile, The Bourgeois Pig, the overlook at Clinton Lake, or a neighborhood porch. Save

Definition Of A Genetic Disease - 2946 Words

November 18, 2014 MBBB 493 Written Report The definition of a genetic disease given by medicalnet.com is â€Å"any disease that is caused by an abnormality in an individual’s genome†(Mednet, 2014). Usually, the abnormality can be caused by a small mutation in the DNA gene or an â€Å"entire set of chromosomes†. There are four different types of inheritance for genetic disease, which are: Single Gene Inheritance, Multifactorial inheritance, Chromosomal Abnormalities, and Mitochondrial Inheritance. Some examples of the single gene inheritance would include cystic fibrosis, sickle cell anemia, and Huntington’s disease all of which mutations have occurred in a single gene in the DNA. â€Å"Cystic Fibrosis affects cells that produce mucus and digestive juices which in result turns these cells into thick cells which clog up air pathways in the lungs and pancreas† (MayoClinic, 2012). Currently, there is no cure for CF but there are treatments given to patients that improve their health. â€Å"Mo st patients with CF carry the F508del CFTR mutation, which causes defective CFTR protein folding and processing in the endoplasmic reticulum, resulting in minimal amounts of CFTR at the cell surface† (Pubmed, 2011). One way to treat the F508 mutation is to fix it with small molecules such as using VX-809, which is the corrector to treat cystic fibrosis. â€Å"In cultured human bronchial epithelial cells isolated from patients with CF homozygous for F508del, VX-809 improved F508del-CFTR processing in theShow MoreRelatedEssay about Genetics: The Concept of Epistasis1024 Words   |  5 Pagesvarious human diseases (Nagel 2005). An example of such human disease is the Alzheimer’s Disease (AD), a severe disease causing brain degeneration, strongly affecting memory. Recently, the focus on the study of epistasis has been enhanced as it has been acknowledged that the study of gene interaction is crucial for further understanding complex diseases. The concept of Epistasis There are two major definitions aiming to explain the concept of epistasis: William Batesons’ definition (1909) of compositionalRead MoreGenetic Markers : A Genetic Marker1641 Words   |  7 Pagesunattainable without genetic markers. In everyone there are certain markers that can allow a geneticist to determine a person’s medical future, certain medicines work with some genetic markers and not with others. Many genes are linked to certain diseases and allow a geneticist to possibly prevent diseases. A genetic marker is a DNA sequence with a known specific location on the chromosome, they can be a great indicator for genetic disorders and any other hereditary diseases. Genetic markers are alsoRead MoreMedical Journal Article: Addictions as Real Physical Disease1838 Words   |  7 PagesCharlie Van Houten HIS 240 Spring 2012 The definition of what constitutes a real disease is not as clear cut as one might think. One major area of concern has been the debate between those that believe that the conceptualization of a disease should be free from social influences/values versus those that state that the criteria use to define a disease, especially psychiatric disease like addiction, are a result of social definitions/values (e.g., Szasz, 2008). In general, most health professionalsRead MoreAlcoholism Addiction And An Addiction Essay1356 Words   |  6 Pagesalcohol. There are some organizations and people out there that would combat that widely accepted thought, and consider it a disease over an addiction. What is the difference between a disease and an addiction? 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Many people have heard of arthritis, but don’t know exactlyRead More Race: An Evaluation of Science Against Society Essay1088 Words   |  5 Pagesissue of incorrect usage, a new biological approach becomes more than appropriate. Genotype rather than phenotypic information ought to define race. In doing so, perhaps, the term race will better society by focusing on creating medicine based on genetic information to better treat each patient. The new scientific usage of race will be the only relevant use in our society. Biology contains the solution in which one can be saved from the social construction of race. The problem of race lies inRead MoreEssay On Being Cautious About Cancer758 Words   |  4 Pages Introduction Disease is defined as a disordered or incorrectly functioning organ, part, structure, or system of the body resulting from the effect of genetic or developmental errors, infection, poisons, nutritional deficiency or imbalance, toxicity, or unfavorable environmental factors; illness; sickness; ailment. Simplified, disease is when something goes wrong with the body of an organism due to either a genetic, or external situation. When it comes to disease, genetics is one of the mostRead MoreHuman Genetic Engineering is Morally Justified Essay811 Words   |  4 PagesAffirmative—Human Genetic Engineering is Morally Justified When they are finally attempted†¦genetic manipulations will†¦be done to change a death sentence into a life verdict. In agreeing with this quote by James D. Watson, director of the Human Genome Project, I affirm today’s resolution, Human genetic engineering is morally justified. I will now present a few definitions. Human genetic engineering is the altering, removal, or addition of genes through genetic processes. Moral is pertainingRead MoreUnit Title: Biochemistry Of Nucleic Acids.(A.C. 5.1 And1583 Words   |  7 Pagessuch if the signals are missing, cells replicate excessively and mutate, forming a tumour, and later, a primary cancer (American cancer society 2014). Figure 1.1. Mutation of the DNA leads to severe diseases such as cancer. (Midhath 2012) Mutation are abnormal changes in the DNA of a gene (Figure 1.1 above) (Midhath 2012). The building block of DNA are called sequences of bases, which determine the gene and its functions (American Cancer Society

Cost Accounting Terminologies, Purpose of Cost...

Part 1- Conceptual Framework Cost Accounting Cost accounting, as a tool of management, provides management with detailed records of the costs relating to products, operations or functions. Cost accounting refers to the process of determining and accumulating the cost of some particular product or activity. It also covers classification, analysis and interpretation of costs. The cost so determined and accumulated may be the estimated future costs for planning purposes, or actual (historical) costs for evaluating performance. The Institute of Cost and Management Accountant (ICMA), London, defined cost accounting as â€Å"the process of accounting for cost from the point at which expenditure incurred or committed to the establishment of its†¦show more content†¦a) Performance measurement: This measurement can be done by comparing current costs with those who were expected - or standard costs budgeted cost - to the degree of knowing which of them have been controlled. Deviations of expected with the current - variances - can be identified, evaluated and discussed by managers. b) Cost of goods and services: In manufacturing companies, the costs of goods must be measured to determine the cost of items transferred from work in process inventory to finished products. To meet the demands for information, a cost system should measure all the costs of manufacturing process and allocate a portion of those costs to each unit of output. The cost to obtain, maintain and manage the manufacturing plant or building should be added to the cost of material and productive work that requires each unit. The first are called indirect costs and the two last are called direct costs. c) Profit analysis. Information in costs is essential to analyze the profits obtained from a product or product line. 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Starbuck’s Delivering Customer Service Free Essays

Starbucks: Delivering Customer Service Christine Day, Starbuck’s senior vice president of administration in North America, believes recent market research indicates customers are not satisfied with Starbuck’s customer service. To address this concern, she is proposing to invest $40 million to increase store hours in order to reduce customer wait times. Day believes there is a direct correlation between customer wait times and their overall satisfaction with service. We will write a custom essay sample on Starbuck’s: Delivering Customer Service or any similar topic only for you Order Now Starbucks has implemented a â€Å"secret shopper† program in order to spot check stores on their service, cleanliness, product quality and average wait times.The goal for average customer wait time is 3 minutes. The secret shopper scores for the past 5 quarters have shown a negative correlation between customer service and average wait time (exhibit 1). As average customer wait time decreases, the average secret shopper scores increase. In response, Day feels that adding an additional 20 hours to each of the 4500 North American Stores will reduce the customer’s wait time and in turn, increase their overall customer satisfaction scores. Day’s plan will have the largest impact on the following three major stakeholders: shareholders, employees/partners and customers.Starbuck’s shareholders are primarily interested in the plan’s impact on retained earnings and long term growth. Investing an additional $40 million dollars will reduce the shareholder’s short term earnings. Investors who were looking forward to larger dividend checks would be disappointed, but investors who were interested in the long term growth of their portfolio may support Day’s plan if she could show how this investment would positively impact customer’s loyalty and improve the company’s future profit potential. Assuming the partners were looking for additional hours, this plan would be viewed favorably by store baristas and employees.During peak periods of business, they would have another employee to help share the workload and it could reduce the stress of â€Å"rush hour† on each individual partner. The popularity of this plan would be different depending on each store’s location, layout and manning. Stores with insufficient work flows could create or enlarge bottlenecks and the additional manpower may actually increase wait times. On the other hand, stores who have a hard time recruiting employees may not want to burden their existing overworked employees with an additional increase in hours.In some stores, partners would prefer to reduce the quantity and complexity of available drinks instead of increasing available hours. Starbucks is known for innovative and seasonal drinks and over the years, the knowledge requirement for baristas has dramatically increased. Baristas are constantly challenged to learn more complex drinks and still perform to the 3 minute metric. Reducing the number of drinks offered may be an appropriate solution if there is evidence to show that there are a number of very unpopular drinks, but we do not have any current sales or market data to support those decisions.Additional research needs to be performed in order to assess this option. Customers visit Starbucks for a variety of reasons and those who value short wait times may approve of the new manning plan if indeed it results in shorter wait times. Customers who visit Starbucks for the quality of their coffee or the inviting environment may not increase the frequency of their visits because of a shorter wait time. Customers who value the intimacy and personal attention their local Starbucks provides may actually disapprove of the plan to increase manning if it interrupts their established relationship with their trusty barista.In 2002, Starbucks surveyed their customers to find out what store qualities they attribute to customer satisfaction. The top 6 of these responses referred to the actual store, relationship with the staff and product quality. Wait time was ranked 7th on the list (exhibit 2). This survey suggests that investing $40 million to decrease the wait time might not have the desired impact on customer satisfaction. There is an inherent issue with self reported customer surveys that may have influenced these findings. Customers may not realize what influences their opinions and what constitutes good customer service.What they think they value and what they actually use to make purchasing decisions may be different. In addition, each customer will have their own bias when rating customer service because they all value different experiences and relationships with their local Starbucks. If you look at the secret shopper findings and the self reported customer service surveys jointly, you could devise that customers may give higher cleanliness, service and product quality scores if their wait time is shorter regardless of the store’s actual level of cleanliness, service and product quality.The shorter wait time may have influenced the customer’s opinion on the other store attributes. Another measure of customer service besides secret shoppers and customer surveys is the number of repe at customers. Customers vote with their feet and if they continue to patron Starbuck’s stores, they are voting that they are satisfied customers. In exhibit 8 of the Starbucks case, it is reported that in 2002, 73% of Starbucks customers have been visiting Starbucks for over a year. Only 23% of customers were new that year. This report suggests Starbucks has done a good job at reducing customer churn and they are already satisfying their customers.A common error when trying to measure and improve customer satisfaction is using quantitative metrics. Customer service is a qualitative experience that is very subjective for each individual. Trying to influence someone’s overall customer satisfaction by improving only one quantitative metric may not give you the intended impact to your overall customer satisfaction scores. Day needs to understand the limitations with her single metric plan and realize that she needs to address all aspects of customer service for an overall improvement.In order to understand the variety and complexity of the issues impacting their 4500 stores, Day needs to engage the store managers to fully understand what each store needs to improve customer service. Increasing available hours may help some stores while others may need new equipment or a re-designed work space. Day’s plan to uniformly increase labor hours over-simplifies the potential needs of the individual stores. Empowering the managers would encourage individual ownership and commitment. The manager’s guidance would ensure Day allocated the $40 million most ffectively to not only reduce customer wait times but to increase overall customer service. During this process, Day may find out managers are frustrated with Starbuck’s aggressive growth. In metropolitan areas, growth has led to cannibalization of customers which undermines the manager’s efforts to increase customer loyalty. Quality customer service is an individual experience that requires a personal interaction between customers and employees. It is more difficult to create a lasting experience and relationship if customers are constantly changing from store to store.Manager’s will lose their motivation to encourage these relationships if they feel another Starbucks will open nearby and steal away the loyal customer base they have worked to create. Starbuck’s value proposition to their customers concentrate on three goals: quality coffee, excellent service and an inviting atmosphere. These three attributes are focused on building customer loyalty. Starbuck’s loyal customers (8 or more visits a month) account for 62% of their revenue. This group of established customers value high quality coffee and Starbuck’s meets this need through mass customization.Starbucks gives customers the ability to specialize their drinks to fit their individual tastes in order to create customer loyalty. This evidence suggests that Starbucks needs to continue to allow for individual drink customization in order to increase customer loyalty even though it may increase their average wait time above their three minute goal. Loyal customers are their largest source of revenue and if their perceived value is centered on quality coffee, they would not want to risk losing this source of steady revenue.Starbucks lacks a strategic marketing group who is responsible for managing their overall marketing plans, promotions and research. Marketing was internally viewed as the responsibility of all senior executives, but as their corporation continued to rapidly grow, the executives could not keep up with their primary responsibilities and ef fectively contribute to the strategic marketing plan. As a result, Day states â€Å"We’ve been operating with the assumption that we do customer service well. But the reality is we’ve started to lose sight of the consumer. In addition, Day admits â€Å"we tend to be great at measuring things, at collecting market data, but we are not very disciplined when it comes to using this data to drive decision making. † Both of these statements validate the concern that Starbucks needs to hire a senior executive who will make marketing their chief responsibility. They need a central department who will integrate their market research with top level decision making, and manage promotions, such as frequency programs, so they are using their resources in the most effective way to increase customer loyalty.The marketing department should not only collect data from their own customers, but they should consider hiring a marketing firm in order to ensure they are collecting unbiased information about themselves and their competitors. Using research on their competitors will allow Starbucks to have a more comprehensive view on their industry and growing trends or concerns from their available customer base. This will also give them the information they need in order to attract new customers from other competitors. Day’s preliminary research shows more resources need to be given to accurately capture their customer’s interests to ensure they are meeting high standards of customer service to create and keep loyal customers. Her original plan to invest $40 million to increase labor hours is not the most effective use of resources because each individual store’s needs are unknown. Quality customer service cannot be achieved by concentrating on a single quantitative metric. Customer service is a personal, qualitative experience only the individual store managers can gauge and deliver.Day needs to work with store managers and a marketing department to formulate a more comprehensive plan to measure and improve customer service. EXHIBIT 1 The AVG line is the average of the secret shopper scores for Service, Cleanliness and Product Quality. The compiled average increases as the average customer wait time decreases. EXHIBIT 2 These are the top 7 attributes grouped by category reported in Starbuck’s 2002 self-reported customer survey. Store Attributes, relationship with staff, product quality were all reported to have a higher impact on customer satisfaction than wait time. How to cite Starbuck’s: Delivering Customer Service, Papers

Sonntag Vs. The Unabomber Essays - Giftedness, Ted Kaczynski

Sonntag Vs. The Unabomber Expansion vs. Preservation William Sonntag was acclaimed in the 1850s as a painter of the dramatic landscape. In his painting Garden of the Gods, Sonntag portrays a family in the time of the westward expansion. The very subtle painting, expressed by its loose brushwork, captures the shifting atmospheric contrasts of light and dark. Apparent in the painting is a family struggling to survive in nature. In the bottom left corner of the painting is a weather beaten shack, the home of the struggling family. This painting brings out the live of the land mentality, but it also incorporates the idea of expansion. When you think about life today, do we really need to expand? Does all this technology really make our lives better? Certainly, Ted Kazinski (aka The Unabomber) doesnt think so. The well known advocate for a revolution against the Industrial system, the Unabomber believes the technological era will be a disaster to the human race. William Sonntags Garden of the Gods symbolizes expansion, as opposed to the Una bombers belief of preserving ones current way of life . The Unabombers ideal society would be that of life in the nineteenth century. It would be characteristic of life without TVs to brainwash us with, no scientists and engineers to try to simplify our lives, and no cars to pollute our mother earth with. It all comes together in what we see in the Garden of the Gods, hunting for food to feed your loving family, living in a shack made by ones own god given hands, and entertaining each other by storytelling in front of a campfire. Depicted in this painting is a luminous reflection of the sun on what seems to be rock formation in the background. This symbolizes gods intervention into human life, and the spiritual livelihood that is inherent in all of us. It is the heavens that helps us to overcome our everyday obstacles. Conquering new ground wasnt an easy task for many expansionists, confiding in god is what brought many of these settlers to overcome their fears and hindrances. Even though there are similarities between these two pieces, t hey still have one monumental difference. Expansion is what brings us to new levels. For many of these settlers, land wasnt a necessity; they believed they were destined for more land. This brings out the whole idea of Manifest Destiny. Continental expansion by the United States revitalized a sense of mission or national destiny for many Americans. Instead of expanding, The Unabomber wanted life in general to be simple. Is there really a need for expansion? With expansion comes new businesses which leads to an a economy that needs nourishment which then leads to the manufacturing of new products to make life easier. The Continental expansion excluded those people who were perceived as being incapable of self-government. Thus, causing the Indians to be forced of their land and placed on reservations. Just like the Indians, the Unabomber believed that the government has invaded our lives with all these technological advances and that they need to make the public aware of what the technological boom has on our society. The Unabomber would probably see himself like the hunters in this painting. But instead of killing animals to feed his family, he believed that he was helping out other people by way of murder. An example of the Unabombers slayings would be that of Thomas Mosser. The Burston-Marsteller executive who helped Exxon clean up its public image. The Exxon Oil spill caused the death of millions of animals just off the coast of Alaska. Exxon agreed to clean up everything, but that would of caused billions of the companys profits to be washed away. Instead, Exxon cleaned up most of there accident and left the rest to Thomas Mosser to make people think the spillage was nothing but history. The Unabombers belief of preservation is opposed in Sonntags Garden of the Gods. Its hard to compare the Unabombers beliefs with such a beautiful painting. When I think about the means of him getting his ideas across all I think about are his killings. If he would of found a non-violent way of communicating his ideas Im sure I would